First ever crowd sourced cake featuring Brits’ favourite things

Aldi - crowd sourced cake

This is the cake that Britain really wants. Experts took exactly 31 hours to bake and assemble the ‘ultimate’ Easter cake, featuring five layers and 39 different ingredients, following research revealing the nation’s favourite fillings and flavours.

The country’s first ever ‘crowd sourced’ cake was based on the findings of a study of over 2,000 people commissioned by supermarket Aldi, resulting in a monumental sweet treat, featuring 352 mini chocolate eggs.

Aldi crowd sourced Easter cakeOver a third (36%) of Brits said that chocolate sponge was the most likely to get their taste buds tingling, followed by cheesecake (33%), fruit cake (30%), carrot cake (29%) and Victoria sponge (24%) – which is reflected in the intricate creation.

And when it comes to filling, cream came up trumps with over half of those surveyed (53%), followed by chocolate (37%), strawberry jam (25%), and raspberry jam (23%), and almost half preferred their cake embellished with chocolate eggs (48%).

Decoration scored highly on the cake wish list with more than 1 in 10 (12%) wanting to see edible decorations adorn their perfect cake.

The crowd-sourced Easter cake was created using the Aldi Specialbuys kitchen range and crafted by Great British Bake Off finalist and cookery book writer Miranda Gore Browne.

Aldi Specialbuys are available in store on selected dates throughout the year, while stocks last.

To make Aldi’s crowd sourced Easter cake at home (or just one layer!), see the recipe here!

Leave a Reply

Your email address will not be published. Required fields are marked *