The online shopping map: who is buying fashion online? [infographic]

Online shopper

With online shopping being such an important part of the global fashion industry, Stylight decided to create an identikit of the British online consumer assessing who is buying fashion online, their gender and the location.

And Brits love shopping online too! 87% of Brits bought online at least once in the last three months, with Monday evening as the most popular time for Britons to shop online at Stylight. Let’s not forget the importance that the Millennial generation will have on spending power in future years – it is estimated that British Millennials’ spending power will equate to around £8.9 billion by 2020.


Top image: Wavebreak Media Ltd/

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